Marketing + Design
About Marketing + Design
Marketing + Design encapsulates the entire process of designing and marketing products in the marketplace. Students will become creative problem solvers and this course will allow you to see the whole picture and show you both realms of the industry: graphic design and marketing.
Students in Marketing + Design are:
- Creative Problem Solvers: Interested in developing innovative design concepts which combine aesthetics with strategy.
- Tech-Savvy: Wanting to learn industry-standard design software.
- Organized: Willing to manage projects efficiently, meet deadlines and prioritize tasks.
- Versatile: Learning how to work across various media forms - print, web and video.
- Detail-Oriented: Uses resources to develop clear, grammatically accurate written communication.
- Team Players: Willing to collaborate with others and develop leadership skills.
Program Outline
- Comprehensive training in Adobe Creative programs Illustrator, Photoshop and InDesign, with the opportunity to earn certifications
- Introduction to Marketing's role in business operations
- Create logos, design billboards & signage for your imagined specialty shop
- Develop product lines, packaging & advertising
- Explore multiple printing techniques to understand the options Marketers and Designers have to meet customer needs.
11th graders who take Marketing + Design will be able to take either Advanced Graphics or Entrepreneurship & Marketing in 12th grade.
Program Highlights
Meet the Instructor
Brooke Uzarski
Brooke Uzarski has over 18 years of experience as a Graphic Designer and has worked in a variety of industries. She's worked at bustling trade shows in New York and Hong Kong and designed marketing materials, advertisements, logos and branding for companies, including her own. She's also created, licensed, managed and directed art releases for different lines.
Allen Kaatz
616.802.3619
Student Organizations
Michigan Industrial & Technology Education Society
SkillsUSA
Industry experience/background
Grandville Printing Company
• Installation crew of a prototype printing press
• Press room
• Pre-press
- Platemaker
- Film Assembler
My favorite thing about being a teacher
Enjoy watching the majority of the students achieve a level of success where they feel comfortable and confident in what they are doing and are willing and able to demonstrate their knowledge/ability to help others who need assistance.
My favorite thing about the Kent Career Technical Center
The Kent Career Technical Center is a special place where students from a variety of backgrounds and socioeconomic environments come together. The education process in our classes is not what most students are accustomed to. The learning is more hands-on, practical education, and not a fundamental textbook education.
College Attended
Ferris State University – Master's Degree in Technical Education Career (Instructor Concentration)
Ferris State University – Bachelor's Degree in Technical Education
Ferris State University – Associate Applied Science Degree in Printing Technologies/Graphic Communications
Family
Married to wife: Amanda
Pets
Cat- Gus
Dog- Stevie
Hobbies
Auto racing
Sailing
Traveling
Watching movies
Sports: Football, Hockey, Basketball
Favorite vacations
Rome, Italy (friend's wedding)
Cancun, Mexico
Ocho Rios, Jamaica
Favorite sports teams
University of Michigan (football)
Detroit Lions (football)
Detroit Red Wings (hockey)
